Origin: CA | Grant Awarded: 2018 | Status: Active

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What is Obe?

Obe is an IoT startup leading the way to make it easy for Pet Parents to keep pets healthier and happier and for Pet Industry Partners to build value. Obe’s first product, the Obe ProBowl,is a patented dishwasher-safe bowl with a smart base that connects via WiFi to a mobile app and which won the Grand Prize for Pet Care Innovation from Nestle Purina.

Company Leadership

Hilary Jensen

Founder & Chief Executive Officer

Graduating from Stanford with a BA in International Relations, Jensen got her first taste of start-up life as the VP Operations of a Bioinformatics start up that was sold to Celera. From there Jensen went to Harvard Business School to focus on the budding Internet and consumer software industry (1999). Jensen has enjoyed focusing on growing new business verticals, product management and product marketing at Google, LoopNet (sold for $860million), EarthLink/PeoplePC and earned her stripes during the dot com bomb with Excite@Home. Jensen was introduced to embedded software and hardware while at Symantec where she quickly saw the potential for IoT and connected devices to make consumers lives better and businesses more profitable. She founded Obe in November 2014 to make it easy to keep our pets healthy and happy.

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