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Fashion Meets Sports: Triflare

August 19, 2013 • Arch Grant News

By: Andrea Robertson

We love fashion and we love sports! Why not put the two together? Triflare is a triathlon/athletic apparel company designed with every level of the woman competitor in mind.  Our mission is to provide women athletes on all skill levels with gear that is beautiful but hard driving, daring but unrelenting, uncommon but competitive…just like  women triathletes themselves.  Triathletes display an impressive amount of self-discipline and controlled energy; Triflare offers them the chance to show these talents with flare.

I grew up with three older brothers, so competition was always part of my childhood. My brothers would create “game days” where every sport imaginable was part of an activity. While my brothers earned a point for every successful attempt, I (being the little sister) got half a point. This is where the drive to compete was born! Eventually, I attended the University of Missouri where I was a member and captain of the women’s soccer team. It was my senior year of college that my Missouri swim team friends encouraged me to try a triathlon. I was hooked and in 2009 qualified for Team USA at age group national championships. Two weeks later I won Mrs. America, 2010. Two weeks following these national competitions, I was back on the starting line of my next triathlon race in a men’s trisuit! When I shopped for my competition suit, I noticed the option to look fashionable AND race was not available. Thus, the idea of Triflare was born.

Alicia minneapolisIn June 2012, I decided to have some suits made with prints that I had designed with the help of friend and Project Runway sweetheart, Laura Kathleen ( It soon became obvious to me that my fellow women triathletes were also looking for more selection and variety, so my team and I started making more suits with more designs, launched a website, and now are in stores in St. Louis and Canada. Perhaps our most exciting, recent news is that with some of the winnings from the Arch Grants, we were able to sponsor our first professional triathlete, Alicia Kaye. We signed her on June 21, 2013, and on Sunday, June 23, she won the Muskoka 5150 Triathlon Series race in Canada wearing Triflare. Her next race was the Minneapolis Lifetime Fitness Triathlon in July, and she won again wearing another fun design by Triflare. Be on the lookout! She has confirmed the cover of the fall/winter issue of Triathlete Magazine. She will be sporting our newest launch, Triflare Running and Cycling. And help us cheer on Alicia as she completes the 5150 race series and the Lifetime Fitness Triathlon series in September…both of which she is currently leading. and @aliciakayetri on twitter.


Thanks for reading!

Keep Tri-ing,

Andrea Robertson Founder of Triflare

Andrea Robertson CEO





triflARe logo




Arch Grants is the global startup competition providing $50,000 non-dilutive grants to early stage ventures.  Its mission is to create an entrepreneurial culture and infrastructure to build successful companies in St. Louis. For more information, go to In order for our supporters and community members to better know the great things are portfolio companies are doing, check back weekly for Startup Stories.