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Label Insight

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Label Insight
  • Origin: Missouri
  • Grant awarded in: 2012

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What is Label Insight?


Founded by two brothers with the purpose of empowering consumers with knowledge to improve their lives through better product choices, Label Insight is the leader in powering attribute-driven growth for CPG brands and grocery retailers. Harnessing our patented transformation engine, we generate the industry’s most granular and enriched product attributes, with more than 24,000 high-order attributes per product and 80 percent coverage of the top-selling food, pet, and personal care items in the U.S. Label Insight's solutions enable companies to unlock new growth opportunities and power digital innovation while enabling consumers to make more informed purchase decisions.


Company Leadership


Todd Morris

Morris brings deep executive experience, industry relationships and understanding of the changing needs of American shoppers and the CPG ecosystem. Prior to Label Insight, he spent 17 years in executive leadership roles at Catalina, a leader in purchase-driven performance marketing, shopper intelligence and digital media for CPG retailers and brands. Most recently, as president of Catalina, Morris had P&L responsibility for approximately $650 million in revenue across seven countries.


Ronak Sheth

Ronak is the CEO of Label Insight and brings over a decade of experience in software applications, consulting, technology, manufacturing, and sales. He has helped drive strategic initiatives for global companies including Diageo, Heinz, Johnson & Johnson, Unilever, Clorox, and Jaguar across Australia, Thailand, Malaysia, India, China, Europe, and North America. Ronak earned a BS degree in Industrial Engineering from Northwestern University and an MBA from Washington University in St. Louis.


Dheeraj Patri

Dheeraj Patri is the Co-Founder and CTO of Label Insight. Dheeraj earned his degree in Computer Science from DePaul University, and holds a degree in Electrical Engineering from University of Illinois at Urbana-Champaign. Before founding Label Insight, Dheeraj worked with Information Design Guild, LLC and Dyneffex, Inc.


Dagan Xavier

Dagan Xavier is the Co-Founder of Label Insight and SVP Data & Nutrition Science. Dagan earned his degree in Human Movements, Nutrition and Sociology from The University of Queensland in 2004. Dagan worked with EatingSafe before joining Label Insight.



Anton Xavier

Anton Xavier is the Co-Founder of Label Insight. Anton holds degrees from The University of Queensland and Christchurch Polytechnic, and brings experience working with EatingSafe to his position with Label Insight.



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