Arch Grants
  • Origin: CA
  • Grant awarded in: 2018

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What is Obe?

Obe is an IoT startup leading the way to make it easy for Pet Parents to keep pets healthier and happier and for Pet Industry Partners to build value. Obe's first product, the Obe ProBowl,is a patented dishwasher-safe bowl with a smart base that connects via WiFi to a mobile app and which won the Grand Prize for Pet Care Innovation from Nestle Purina.

Company Leadership

Hilary Jensen

Born and raised in Modesto, California Jensen attended public schools until college. After graduating from Stanford with a BA in International Relations Jensen got her first taste of start-up life as the VP Operations of a Bioinformatics start up that was sold to Celera. From there Jensen went to Harvard Business School to focus on the budding Internet and consumer software industry (1999). Jensen has enjoyed focusing on growing new business verticals, product management and product marketing at Google, LoopNet (sold for $860million), EarthLink/PeoplePC and earned her stripes during the dot com bomb with Excite@Home. Jensen was introduced to embedded software and hardware while at Symantec where she quickly saw the potential for IoT and connected devices to make consumers lives better and businesses more profitable. She founded Obe in November 2014 to make it easy to keep our pets healthy and happy. Jensen is a sports enthusiast and particularly enjoys most any water sport especially offshore sailing and windsurfing.

Rebecca Schulz

Rebecca Schulz is Chief Product Officer of Obe, Inc. Rebecca also serves as a marketing consultant and is active in the Saint Louis non-profit community. Recently, Rebecca worked with a local non-profit, Prosper Women Entrepreneurs, where she led their rebranding project and the development of software to support their programs. Prior to that, she spent 11 years in brand management at Nestlé Purina, where she built brands, launched new products and drove business results, including bringing growth and innovation to the cat litter category with Tidy Cats Lightweight. Rebecca grew up with an entrepreneurial, family business, working with her father at his financial services software company, Hamilton & Sullivan, Ltd. Rebecca has an MBA from Washington University and her BS in Architecture from University of Illinois at Urbana-Champaign. Rebecca and her husband Joe have two children and live in Olivette.

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