Arch Grants
  • Origin: CA
  • Grant awarded in: 2018

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What is Obe?

Obe is an IoT startup leading the way to make it easy for Pet Parents to keep pets healthier and happier and for Pet Industry Partners to build value. Obe's first product, the Obe ProBowl,is a patented dishwasher-safe bowl with a smart base that connects via WiFi to a mobile app and which won the Grand Prize for Pet Care Innovation from Nestle Purina.

Company Leadership

Hilary Jensen

Born and raised in Modesto, California Jensen attended public schools until college. After graduating from Stanford with a BA in International Relations Jensen got her first taste of start-up life as the VP Operations of a Bioinformatics start up that was sold to Celera. From there Jensen went to Harvard Business School to focus on the budding Internet and consumer software industry (1999). Jensen has enjoyed focusing on growing new business verticals, product management and product marketing at Google, LoopNet (sold for $860million), EarthLink/PeoplePC and earned her stripes during the dot com bomb with Excite@Home. Jensen was introduced to embedded software and hardware while at Symantec where she quickly saw the potential for IoT and connected devices to make consumers lives better and businesses more profitable. She founded Obe in November 2014 to make it easy to keep our pets healthy and happy. Jensen is a sports enthusiast and particularly enjoys most any water sport especially offshore sailing and windsurfing.

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