Athlytic Inc.

Origin: MI | Grant Awarded: 2021 | Status: Active

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What is Athlytic?

Athlytic is a fully integrated marketplace that connects student athletes with potential endorsement partners so that they can take advantage of monetizing their likeness without taking away from their ability to perform at a high level in their prospective sport.

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Company Leadership

Ashton Keys


Ashton Keys is a Detroit-native and an alum of Michigan State University. He is an established professional in technology with experiences working in UX Design, Engineering, Product Management, and Growth Marketing. He has a background in building marketplaces, where he worked as a Product Manager at Rocket Homes helping launch their mobile app experience. Ashton has a passion for sports and technology, and looks to build Athlytic as one of the leading sports technology companies in the industry.

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Jared Eummer


Jared Eummer is a young entrepreneur who has a demonstrated history of delivering high-level partnerships across several different platforms and industries. As a graduate of coveted HBCU FAMU; Jared got his start in sports working on partnerships at Roc Nation, and currently works in corporate partnerships for the Cleveland Cavaliers. Jared has been able to take his love of sports and combine that with his entrepreneurial genius to build Athlytic, which he envisions to revolutionize the sports industry.

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