What is DEMIblue Natural Nails?
DEMIblue is an award-winning clean and vegan nail polish with cruelty-free formulas for breast cancer survivors, vegan nail polish enthusiasts, and health-conscious women.
Company Leadership
MICHELLE ROBINSON
CEO & FOUNDER
Michelle is the Founder of the DEMIblue Clean and Vegan Nail Polish Brand. Michelle has serviced the St. Louis healthcare system at Washington University as a Clinical Administrator for over 11 years, and served as a Proprietary Educator for 10 Years. Michelle’s journey with the creation of Nail Polish was Inspired by her cancer-surviving mom. Witnessing her mom’s inability to express her bubbly personality through her usual nail routine because of the harsh chemicals that made nail polish, Michelle decided to act. What started as a desire to help her mom through the creation of this personal nail polish brand, “DEMIblue”, is now disrupting the nail care industry by not only educating women of the toxic chemicals found in many conventional brands and offering a healthier choice, but gaining retail placement as one of a few African American Female owned nail polish brands across the nation to do so..