Origin: IL | Grant Awarded: 2022 | Status: Active

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What is HabiTerre?

HabiTerre is an ag and geospatial technology company specializing in environmental and productivity modeling for food and agriculture.

Through a suite of advanced, patented technologies, we generate insights such as farm management practice history, farmland productivity, in-season crop yield forecasting, and water and nutrient use efficiency, all of which ladder up to a holistic understanding of farm production systems and their environmental impacts. These capabilities form the foundation of our ability to quantify things like GHG emissions and carbon sequestration accurately, scalably, and efficiently.

Our truly unique System-of-Systems approach leverages Model Data Fusion to seamlessly integrate numerous data streams at high geospatial and temporal resolution to calibrate and constrain our models. Backed by industry-leading research and development and published literature from founder Dr. Kaiyu Guan’s lab at the University of Illinois Urbana Champaign, the underlying technology powering HabiTerre’s quantification capabilities is second to none in terms of ability to scale while providing highly accurate and verifiable data that starts at the field level.

Company Leadership

Dr. Kaiyu Guan

founder & science lead

Dr. Kaiyu Guan is HabiTerre’s lead scientist and a Blue Waters Professor in the College of Agricultural, Consumer and Environmental Sciences at the University of Illinois at Urbana-Champaign. Kaiyu’s lab produces research and technology at the forefront of the ecohydrology and remote sensing fields in agriculture, using satellite data, computational models, field work, and machine learning approaches. He founded Habiterre to solve the real-life problems of large-scale crop monitoring and forecasting, water management and sustainability, and global food security.

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Nick Reinke


Nick brings a lifetime of experience in agriculture, from his family farm in North Dakota to working with farmers and agribusinesses for over a decade in crop insurance and ag finance. From there, he went to work on ag sustainability, earning his MBA from Johns Hopkins University and joining Truterra, where he acted as Soil Health Services Lead and helped the team launch one of the first and largest ag carbon initiatives in the US, working with partners across the entire ag value chain. This work prepared him to lead HabiTerre with a deep understanding of ag and related sustainability metrics.

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