Halo + Cleaver

Origin: CO/MO | Grant Awarded: 2021 | Status: Active

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What is Halo + Cleaver?

Halo + Cleaver makes the most flavorful zero-added-sugar sauces on market. We clean up traditionally “dirty” sauces like BBQ sauce and Ketchup using naturally sweet ingredients like apples and pineapples in place of sugar or corn syrup. We are the only brand that uses Green Banana Flour in our Ketchup, a functional and upcycled ingredient with a unique sustainability story. All three of our products are Whole30 Approved, Keto Approved, gluten free, plant based, and non GMO. Halo + Cleaver is co-owned by St. Louis natives Matt Richard and Rob Garwitz who share a passion for clean eating. The company’s mission is to empower current and future generations to live long, healthy, and fulfilled lives.

Company Leadership

Matt Richard


Matt is a St. Louis native with a passion for natural foods. He is a food scientist by trade and spent years developing sauces and dressings for big brands like Panera Bread Company. Matt is also a competitive barbecue pit-master which inspired some of the recipes for Halo + Cleaver. He has his MBA from Olin Business School and an MS in Nutritional Sciences from the University of Missouri-Columbia.

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Rob Garwitz

co-Founder & CEO

Rob is a proud St. Louis native who shares Matt’s passion for natural foods. He started his career in sporting goods working for Nike, Inc. for six years in sales and marketing before pivoting to the food industry. Rob has his MBA from Olin Business School and serves as the CEO of the company. He has been married to his wife, Emilie, for 7 years and has two children, Eleanor (3) and Will (1).

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