What is Peppermint?
Peppermint is a consumer healthcare brand that designs beautiful products for those with mobility challenges. Its first product is a walker unlike any other.
For the first time in US history, those over 65 years of age will out number those under 18. These are known as the “baby boomers” and they are very different than the generation before them. Among the many differences is their interest in “embracing” as opposed to “accepting” their age, and their focus on health and wellness.
The healthcare equipment category is filled with brands that force a feeling of being a patient instead of a person, and products that look like hospital furniture.
By reinventing what a brand and its products can look like for those with mobility challenges, Peppermint can help encourage people to embrace their season of life and better connect them with their loved ones, communities, and their health and wellness.