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Generation Mindful

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  • Origin: MO
  • Grant awarded in: 2018

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What is Generation Mindful?

Generation Mindful (GEN:M) creates tools, toys, and programs that nurture emotional intelligence through play and positive discipline. A direct to consumer e-commerce company, GEN:M enjoys a passionate community of parents, educators, and therapists in more than 45 countries who share in its mission to raise emotionally healthy children. Children aren’t born knowing how to regulate their emotions anymore than they are born knowing how to tie their shoes. GEN:M teaches families and classrooms vital social and emotional skills with products that take the latest findings in brain research and child development practically and playfully into everyday life.

Company Leadership

Suzanne Tucker

Suzanne Tucker is a physical therapist, parent educator and mom of four. When graduates from her positive parenting classes were asking for help connecting with their children, particularly when they were feeling stressed, she saw an opportunity to make connecting a daily, playful habit. And so, Generation Mindful was born.

Mary Houlihan

Mary Houlihan serves as Chief Operating Officer at Generation Mindful. She provided leadership at Anheuser-Busch, where she oversaw the world-famous Clydesdale Operations, Hospitality Centers, Promotional Products, and Training and Development, and as the Chief Operating Officer for St. Louis Public Schools, leading Operations and Finance for over 70 schools and 25,000 students.

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