Arch Grants

The Normal Brand

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  • Origin: MO
  • Grant awarded in: 2015

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What is The Normal Brand?

TNB’s mission is to Design, Craft, and Deliver Casual wear that rocks a Midwest vibe and sensibility. Not Cute. Not Coast. Redefining: Normal.

Company Leadership

Jimmy Sansone

Jimmy Sansone is the Founder and Chief Executive Officer of The Normal Brand, a 2015 Arch Grants Recipient.

Jimmy earned his BSBA from Washington University in St. Louis. He has been starting small businesses since he was twelve years old, and brings experience as a former investment banker to his position with The Normal Brand.

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