Archetype | Arch Grants

What is Archetype?

Archetype is a platform that transforms space planning and procurement for designers and developers. It auto-generates on-spec layouts and curated product selections based on budget, timeline, and aesthetic—cutting months of back-and-forth into minutes. From concept to procurement, Archetype streamlines approvals, boosts profitability, and keeps projects moving without the usual friction.

Company Leadership

Sarah Mirth

Co-Founder & Chief Executive Officer

Sarah is an accomplished architect and designer with experience at Cannon Design, where she worked on the largest hospital in North America, and at Trivers as an interior designer. She co-founded Artifox, a global furniture brand, and is now co-founder of Archetype. A 2-time Arch Grants winner, she brings expertise across architecture, interiors, and product design to reimagine how spaces are planned and furnished.

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Daniel Mirth

Chief Creative Officer

Dan is a product designer, creative director, and serial entrepreneur. He founded a creative agency specializing in brand, video, and UI/UX; is a partner in a connected wellness company advancing healthy lifestyles and remote patient monitoring; and co-founded Artifox and Archetype. A 2-time Arch Grants winner, he blends design and tech development to build impactful companies.