Alfa-Ruby Inc.
What is Alfa-Ruby Inc.?
Alfa-Ruby addresses the need for a plant protein without compromises in taste, nutrition, or functionality compared to animal proteins. Its flagship RuBisCO Protein Isolate will perform like animal protein with a significant cost advantage, plus added benefits of high sustainability and no allergenicity.
Alfa-Ruby’s solution to unlocking nature’s most abundant and high-quality plant protein, RuBisCO, is a high-tech, end-to-end process from field to finished ingredients that starts with fresh-harvested alfalfa–one of the most abundant, protein-dense, and sustainable crops–and focuses on closely controlling key variables of time and temperature to preserve protein quality and yield, while incorporating numerous processing technologies to purify its protein for optimal sensory and functional performance.
Company Leadership
Chris Pratt
Founder & President
As a 4th generation alfalfa farmer, inventor, industry leader, and problem solver, Chris has long believed that the goodness of alfalfa has far more potential than simply feeding livestock. Chris has spent decades not just thinking of ideas related to alfalfa, but investing money to pursue them. He has personally invested over $3M in pursuing innovation with alfalfa, including the development of unique harvesting methods and machinery related to alfalfa. He is a U.S. patent holder related to these efforts.
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