Culture & Co.
What is Culture & Co.?
Culture & Co, the makers of Original Better, has developed the only true one-to-one plant-based butter created specifically for professional kitchens. Through the power of precision fermentation, we have crafted not just an alternative, but the best choice for chefs & bakers seeking uncompromising buttery flavor in their creations. In blind taste tests, Original Better outperformed traditional dairy butter — a result that has already earned the trust of Michelin-starred chef ambassadors in the Netherlands and Germany. Their endorsement confirms what we set out to prove: better taste, better performance, and a better future in food.
We are proud to now be part of one of the fastest-growing food innovation hubs in the United States. St. Louis offers a unique ecosystem that blends cutting-edge food science with a deep respect for culinary tradition. Surrounded by world-class universities, biotech research institutions, and a thriving network of food and agtech startups, we’re able to combine breakthrough innovation with the artistry of professional cooking. This environment fuels our mission to put plant-based ingredients on par with — and even beyond — their dairy counterparts, giving chefs new tools to create without compromise.
Company Leadership
Louise Huterstein-Olofsson
Founder
Louise is an entrepreneur and investor dedicated to scaling purpose-driven businesses that create positive impact in the world. Born in England to German parents, she brings a global perspective to her work, with a particular focus on supporting responsible consumption through innovations that address the complexities of the green transition.
Her passion for the future of food and lifestyle is rooted in her heritage as the second generation of a hospitality family, where quality, service, and memorable experiences were a way of life. A graduate of Northwestern University (2010), Louise has since built a career at the intersection of entrepreneurship and impact investing, serving on several boards within the sustainability, innovation and investment space. Beyond her professional endeavors, she is a proud new mother — a role that further inspires her commitment to building a more sustainable and responsible future.
