Generation Mindful
What is Generation Mindful?
Generation Mindful (GEN:M) creates tools, toys, and programs that nurture emotional intelligence through play and positive discipline. A direct to consumer e-commerce company, GEN:M enjoys a passionate community of parents, educators, and therapists in more than 45 countries who share in its mission to raise emotionally healthy children. Children aren’t born knowing how to regulate their emotions anymore than they are born knowing how to tie their shoes. GEN:M teaches families and classrooms vital social and emotional skills with products that take the latest findings in brain research and child development practically and playfully into everyday life.
Company Leadership
Suzanne Tucker
Founder & Chief Executive Officer
Suzanne Tucker, PT and long-time educator, founded Generation Mindful based on a need she was seeing in her work teaching positive discipline and mindfulness to hundreds of thousands of parents and early childhood professionals for decades. Suzanne noticed caregivers today were struggling to raise kids differently than they were raised. She saw a need for tangible, play-based, educational tools, toys, and classes to build the emotional intelligence of not only children but the adults raising them — and Generation Mindful, a global, direct-to-consumer e-commerce and lifestyle brand, was born.
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Mary Houlihan
Chief Operating Officer
Mary Houlihan serves as Chief Operating Officer at Generation Mindful. She provided leadership at Anheuser-Busch, where she oversaw the world-famous Clydesdale Operations, Hospitality Centers, Promotional Products, and Training and Development, and as the Chief Operating Officer for St. Louis Public Schools, leading Operations and Finance for over 70 schools and 25,000 students.
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