Origin: MO | Grant Awarded: 2019 | Status: Active

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What is HomeTraq?

HomeTraq is transforming the homebuying experience by putting the consumer completely in control with an on demand home showing solution. Banks distribute HomeTraq to their Consumers as a new way to immediately tour homes, without commitment to the agent. HomeTraq helps banks solve a customer problem. Banks LOSE 93% of mortgage opportunities from their own customer base every year, because local agents traditionally refer customers away to the competition before the bank even knows their own customer is shopping for a home. Agents are thrilled to meet buyers with HomeTraq who are actively touring homes. HomeTraq is completely monetized by an industry standard 25% referral fee on every real estate transaction.

Company Leadership

Mark Gorman

Co-Founder, Chairman

Founder and CEO of Gorman & Gorman Home Loans, which consistently ranked among the leading mortgage lenders in St. Louis for nearly 20 years, according to the Business Journal’s Book of List rankings before exiting in 2016. Serial entrepreneur that founded and owned several business with successful exits. Past President of the Mortgage Bankers Association of St. Louis and the State of Missouri, Past President of Entrepreneurs Organization of St. Louis

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Brett O’Daniell


Nearly 20 years combined experience as licensed real estate agent, mortgage loan officer and in management. LaunchCode Core Coding & Front-End Web Graduate. Recipient of multiple national recognition for implementation of customer service initiatives, specializing in B2B2C sales & systems.

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