12 Pentagons

Origin: MO | Grant Awarded: 2023 | Status: Active

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What is 12 Pentagons?

12 Pentagons sells experimental, hand-crafted soccer balls and makes content about it.

Company Leadership



Allison has over a decade of experience telling stories for brands both big and small. With a degree in Marketing from UIUC College of Business, she sharpened her skills at AB, managing brand strategy for Budweiser and Michelob ULTRA at the regional level. Allison started 12 Pentagons with Jon-Paul to bring his bespoke designs to market. She’s even made a few footballs herself.Connect on LinkedIn →



Jon-Paul is a product-focused founder. He immigrated from England to San Francisco for his first company, later moving to St. Louis in 2014. He has had multiple previous exits. His first company, DailyBooth, was acquired by Airbnb. Jon-Paul is an obsessive ball designer and shares his process at @jonpaulsballs on social media. In his first year making content, his videos were viewed over 100 million times and worked with brands like adidas, FIFA, MLS, and St. Louis City SC.

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