What is AUDRA?
AUDRA is clothing the dynamic woman in effortless beauty for all the roles she plays in life. AUDRA is a globally validated womenswear brand established by Paris-trained Audra Danielle Noyes. Fueled by the memory of her father, Noyes draws inspiration from men’s tailored clothing and infuses in her own feminine voice, a conversation between a father and daughter. AUDRA provides luxury clothing that is modest, playful, and alluring at an accessible designer price point; easy to wear by a wide range of ages and sizes. AUDRA’s product targets the designer luxury market, retailing $450-$1600.00. AUDRA is currently sold in over 15 luxury boutiques in North America and has built a robust D2C business through the brand’s e-commerce site, private clients, trunk shows, and made to order. Further validation includes continual increase of new customers, repeat customer, and press recognition.
Company Leadership
Audra Noyes HERNDON
Owner & Creative Director
Audra Noyes Herndon has led the operations and development of AUDRA; producing eleven collections and gaining global validation and distribution. Noyes has been recognized in leading publications for her business and design acumen including being named by “Women’s Wear Daily” as ‘One to Watch’ and Forbes.com as a “Bad Girl” Fashion and Beauty Entrepreneur. Additionally, Noyes has personally trained under top names in the industry, such as Alber Elbaz at LANVIN & John Galliano.
Involved Industries
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