Origin: IL | Grant Awarded: 2022 | Status: Active

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What is Flora?

Flora was born from pains of horticultural hopelessness: Aabesh De, the Founder of Flora, was killing every single plant in his line of sight. The last straw was when his mother gave him a rose bush plant to babysit: The rose bush withered away in a week.

Aabesh was frustrated that there wasn’t an accessible, easier way to learn about houseplants and gardening, while connecting with other plant parents along the way. Surprised that there wasn’t a “heart monitor for your plants” in the market, started tinkering around with numerous moisture and light sensors in late 2020, and invented the Flora Pod.

He eventually developed the Flora iOS app for launch in July, 2021, which has now grown to more than 125,000 users from more than 190 countries! Flora has now grown to a talented, plant-obsessed, rock-star team of 30 individuals committed to one singular mission: To save as many plants as possible and commit to fighting the climate crisis through connecting millions of people with nature.

Company Leadership

Aabesh De

founder & cEO

A first-generation immigrant and globe-trotter, Aabesh is driven by a lifelong sense of curiosity.

He founded Flora from this applied curiosity, inventing the Flora Pod and developing the Flora iOS app from his frustrations with horticultural hopelessness. He taught himself mobile development (primarily in Swift), and found his calling in building useful, mission-driven products for thousands of people. He previously worked at Microsoft and Etsy, and is now dedicated to saving as many plants as possible and committed to fighting the climate crisis through connecting millions of people with nature.

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