Label Insight

Origin: MO | Grant Awarded: 2012 | Status: Acquired

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What is Label Insight?

Label Insight collects, aggregates, and analyzes food label data to give the government, retailers, manufactures, and app developers a comprehensive view of food labels. This includes allergens, additives, ingredients, and claim analysis.

Label Insight was acquired by NielsenIQ in 2021

Company Leadership

Todd Morris

CEO & Board Member

Morris brings deep executive experience, industry relationships and understanding of the changing needs of American shoppers and the CPG ecosystem. Prior to Label Insight, he spent 17 years in executive leadership roles at Catalina, a leader in purchase-driven performance marketing, shopper intelligence and digital media for CPG retailers and brands. Most recently, as president of Catalina, Morris had P&L responsibility for approximately $650 million in revenue across seven countries.

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Ronak Sheth

Co-Founder, board observer, executive advisor

Ronak brings over a decade of experience in software applications, consulting, technology, manufacturing, and sales. He has helped drive strategic initiatives for global companies including Diageo, Heinz, Johnson & Johnson, Unilever, Clorox, and Jaguar across Australia, Thailand, Malaysia, India, China, Europe, and North America. Ronak earned a BS degree in Industrial Engineering from Northwestern University and an MBA from Washington University in St. Louis.

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Dheeraj Patri

Co-Founder and board member

Dheeraj Patri is the Co-Founder and CTO of Label Insight. Dheeraj earned his degree in Computer Science from DePaul University, and holds a degree in Electrical Engineering from University of Illinois at Urbana-Champaign. Before founding Label Insight, Dheeraj worked with Information Design Guild, LLC and Dyneffex, Inc.

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Dagan Xavier

Co-Founder and SVP product

Dagan Xavier is the Co-Founder of Label Insight and SVP Data & Nutrition Science. Dagan earned his degree in Human Movements, Nutrition and Sociology from The University of Queensland in 2004. Dagan worked with EatingSafe before joining Label Insight.

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Anton Xavier


Anton Xavier is the Co-Founder of Label Insight. Anton holds degrees from The University of Queensland and Christchurch Polytechnic, and brings experience working with EatingSafe to his position with Label Insight.

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