Origin: FL | Grant Awarded: 2022 | Status: Active

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What is Queritel?

Committed to helping independent business owners compete and win, Queritel’s cutting-edge omnichannel retail point-of-sale (POS) solution—Figozo —equips SMBs with the ability to reach more customers both in-store and online while maintaining the level of personalization that makes them stand out.

So, how does it work? Figozo helps retailers set up cloud-based catalogs that are updated in real-time so they can have an accurate view of the products they have available, whether they are selling in-store, online, at a flea market, farmers market, or all of the above. With Figozo, merchants can build their online store, configure a slick POS device for in-store and on-the-go transactions, plus offer multiple payment methods, including Venmo, PayPal, Apple Pay, Google Pay, and gift cards, to provide a seamless customer experience. The platform can also keep track of inventory and send updates to team members or key stakeholders (like brands) about items that might soon be out of stock, helping retail merchants efficiently track and manage supplies.

Company Leadership

Shani Bennett


Shani Bennett is the co-founder and CEO of Queritel, a data analytics engine for independent retailers. Prior to Queritel, Shani was a senior analyst for the United Nations Development Programme (UNDP), a United Nations agency tasked with helping countries eliminate poverty and achieve sustainable economic growth and human development. Shani Bennett is passionate about human and community development. Shani loves to watch cooking shows and designing logos for imaginary companies.

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